Asell Press operates this store and website—including all related information, content, features, tools, products, and services (the “Services”)—to provide you with a personalized shopping experience. Asell Press is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and share your personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, and sharing of personal information, this Privacy Policy will govern.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand that your information will be collected, used, and shared as described herein.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include anonymized information or information where identifying elements have been removed so that you cannot reasonably be identified. Depending on how you interact with the Services, where you live, and what applicable laws permit or require, we may collect or process the following categories of personal information (including inferences derived from your personal information):

• Contact information such as your name, address, billing address, shipping address, phone number, and email address.

• Financial information such as credit or debit card and financial account numbers, payment card details, financial account details, transaction details, payment method, payment authorization, and other payment details.

• Account information such as your username, password, security questions, preferences, and settings.

• Transaction information such as items you add to cart or wishlist, purchase, return, exchange, or cancel, and your order history.

• Communications with us such as information you share when contacting customer support.

• Device information such as details about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information such as the times and ways you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from:

• Directly from you, for example when you create an account, visit or use the Services, contact us, or otherwise provide personal information to us.

• Automatically through the Services, for example from your device and through cookies and similar technologies when you use our products or services or visit our websites.

• Our service providers, for example when they assist us in providing certain technologies or collect/process personal information on our behalf.

• Our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use personal information to fulfill our contract with you, process payments, ship orders, remember your preferences and interests, send account-related notices, process purchases, returns, exchanges, and other transactions, create/maintain/manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience (e.g., product recommendations based on your purchases). We may also use your personal information to better personalize and improve the Services.

• Marketing and advertising. We use personal information for marketing and promotional purposes (e.g., sending you marketing, advertising, and promotional communications by email, SMS, or mail) and to show you online ads on the Services or other websites based on your prior purchases, cart activity, and other activity on the Services.

• Security and fraud prevention. We use personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or prevent potential fraud or unlawful, dangerous, or malicious activities, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with others.

• Communicating with you. We use personal information to provide customer support, respond promptly, deliver effective services, and maintain our business relationship with you.

• Legal reasons. We use personal information to comply with applicable laws or respond to valid legal requests from law enforcement or government authorities, to participate in or conduct legal discovery, to manage potential or ongoing litigation or other legal disputes, and to investigate or enforce potential violations of our terms or policies.

How We Share Your Personal Information

In certain circumstances, and subject to this Privacy Policy, we may share your personal information with third parties for legitimate purposes. Examples include:

• Service providers, Shopify, and vendors that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• Business and marketing partners to provide you with marketing services and advertising. For example, we use Shopify and other third-party services to support personalized advertising across different merchants and websites based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of the sharing of your information for targeted advertising and marketing across different merchants and websites. Click here to opt out.

• At your direction, upon your request, or with your explicit consent, for example to arrange product delivery or when you use social media widgets or single sign-on integrations.

• With our resellers or within our corporate group.

• In connection with business transactions (e.g., mergers or bankruptcy), to comply with legal obligations (including responding to subpoenas, warrants, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, or the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you provide through the Services will be transmitted to and shared with Shopify and third parties located outside your country of residence to provide services to you and to improve the Services. We also use certain advanced Shopify features that leverage data and information derived from your interactions with our Store, other merchants, and Shopify in order to protect, grow, and improve our business. To provide these advanced features, Shopify may use personal information collected about your interactions with our Store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information and for responding to your requests to exercise your rights regarding such use. For more information on how Shopify uses your personal information and the rights you may have, see Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review those sites’ privacy and security policies and other terms and conditions. We do not guarantee, and accept no responsibility for, the privacy or security of such sites—including the accuracy, completeness, or reliability of information on those sites. Information you provide in public or semi-public areas—including on third-party social media platforms—may be visible to other users of the Services and/or users of those third-party platforms, and may be used by us or third parties without restriction. Unless expressly stated on the Services, the presence of such links does not constitute our endorsement of those platforms or their owners/operators.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of legal majority in your jurisdiction. If you believe your child has provided personal information to us, you may contact us using the information below to request that it be deleted. As of the Effective Date of this Privacy Policy, we have no actual knowledge of “sharing” or “selling” personal information of individuals under 16 years of age as those terms are defined by applicable law.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you transmit to us may also be insecure in transit. Accordingly, we recommend that you do not use insecure communication channels to send sensitive or confidential information to us.

How long we retain personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances; we may deny requests as permitted by law.

• Right of Access/To Know. You may have the right to request access to the personal information we hold about you.

• Right to Deletion. You may have the right to request deletion of the personal information we hold about you.

• Right to Correction. You may have the right to request correction of inaccurate personal information.

• Right to Data Portability. You may have the right to obtain a copy of your personal information and, in certain cases and subject to certain exceptions, request that we transmit it to a third party.

• Right to Opt Out of Targeted Advertising/“Sale” or “Sharing.” Depending on where you live and as defined by applicable privacy laws, you may have the right to opt out of the “sale” or “sharing” of your personal information and of processing for “targeted advertising.” Click here to opt out. When you visit our website with a Global Privacy Control (GPC) signal enabled in your browser, we may process it—depending on your location—as an automatic opt-out request for that device and browser. If we can associate the device sending the signal with a specific Shopify account, we will apply the opt-out to that account as well. Learn more about GPC at: https://globalprivacycontrol.org/. Apart from GPC, we do not recognize “Do Not Track” signals sent by browsers or devices.

• Managing Communication Preferences. You can opt out of promotional emails at any time by using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations under local law, you may also have the following rights:

• Right to Object/Restrict Processing. You may have the right to ask us to stop or limit processing of your personal information for certain purposes.

• Right to Withdraw Consent. Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Your withdrawal will not affect the lawfulness of processing based on consent before it was withdrawn.

You may exercise these rights through the mechanisms indicated within the Services or by contacting us using the information below. To learn how Shopify uses your personal information and about additional rights you may have, visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. To the extent permitted or required by law, we may need to verify your identity before processing your request. As permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. Before we accept such a request from an agent, we will require proof that they are authorized to act for you, and we may require you to verify your identity directly with us. We will respond to your request within a reasonable time in accordance with applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information below. Depending on where you live, you may also have the right to appeal our decision by contacting us via the information below, or to lodge a complaint with your local data protection authority. For the European Economic Area, you can find a list of supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

When we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms—such as the European Commission’s Standard Contractual Clauses or equivalent instruments issued by the competent UK authority—unless we transfer to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide any legally required notices.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise a right you have, please call the number or email asellamazon@gmail.com, or contact us at:
30 North Gould Street, STE 35744, Sheridan, WY, 82801, US.
Under applicable data protection laws, we are the data controller of your personal information.